The frustrations
You’ve probably used a football that needed too much work before it felt right. Or one that felt like a cheap toy in your hands.
We had the same questions, such as:
⏹ Why should a premium football need hours of prep?
⏹ Why do so many footballs struggle with grip?
⏹ Why should getting wet mean your football is basically ruined?
So we got in the Lab.
What sets us apart
We didn’t try to reinvent everything — just the parts we thought could be better.
Instant Grip with DimeTack™
Our biggest breakthrough was our proprietary grip formula, ready from day one. No mudding. No break-in. No prep. Just pick it up and throw.
Softer Feel
Designed to be easier on the hands than traditional balls, especially through longer throwing and catching sessions.
Built for Real Conditions
Rain, splashes, even an accidental drop in the water — our footballs are designed not to become waterlogged, and the grip returns once they dry.
More Control Points
Raised, textured laces and stitched stripes give your hands additional grip points where they naturally interact with the ball.
Still in the lab
The Dime Lab began with former NFL quarterback Kurt Benkert applying years of experience to a simple question: what could a football do better?
But we don’t think the work stops once a product launches. We listen closely to the players using our footballs, watch for the things they still put up with, ask whether they have to be that way, and improve what we can.
That’s The Dime Lab.
Want to see more of how our footballs were designed? [WATCH THE STORY]