Founded by Kurt Benkert, former QB for the Falcons, Packers, and 49ers, The Dime Lab was born from a simple idea: make the gear we wish existed.
The Problem
After stepping away from professional football, Kurt wanted to keep enjoying the game—whether it was tossing with kids in the neighborhood or throwing on the beach by his home in 30A, Florida. The problem is, most backyard footballs are either:
🚫 cheap toys with no real grip or feel
🧽 pro high-maintenance balls that takes hours of prep and can’t survive the elements
The middle ground? It didn’t exist—until now.
The Breakthrough
Kurt’s mission was simple—create a premium football with instant grip, durability, and comfort. After dozens of prototypes, we built the ultimate ball with DimeTack™ Technology—tacky from day one, soft on the hands, and ready to perform in all conditions.
Our key advantages:
🧤 Instant Grip — no prep, no break-in
🙌 Softer Feel — play longer without the sting
💧 Handles Getting Wet — grip returns once dry
🎯 Built for Control — raised laces & stitched stripes where it counts
Innovation in the Water
We took the same approach to the water game. Most “water footballs” are flimsy toys—fun for a few throws, but impossible to use like a real ball.
Our solution: the patent-pending Water Football with silicone grip lines placed exactly where throwers want them. The result? A ball that throws like a premium game ball—whether you’re in the pool, at the beach, or on the lake.
The Journey Ahead
We now have a full-service warehouse and content studio in 30A, Florida, where Kurt continues to produce training videos and every order ships from directly.
And we’re just getting started. More products are in the works and we have lots of new ideas ready to come to life. Whether it’s on the field, in the backyard, or out on the water, we’re here to help you elevate your game and we're stocked you're along for the ride!
📹 Want to see how Kurt created our first football? [Watch the story here]